Meet Our Ambassador

Jamie Serafi

Founder & Creative Director

Meet Cool Choir's Creative Director, Jamie Serafi, a seasoned composer, arranger, and musician with a remarkable two-decade career spanning both the UK and Canada's music industry. His extensive portfolio includes composing music for numerous film and TV projects, providing vocal coaching, rehearsal preparation, and serving as a musical director in London's prestigious West End.

Portrait of Jamie Serafi

About Jamie Serafi

Professional Background

Jamie Serafi is a dynamic choir director and musician based in Calgary, Western Canada. Founder of Cool Choir, a thriving, non-auditioned adult rock and pop choir with nearly 400 members, Jamie champions musical inclusivity and community spirit. A skilled pianist, composer, and saxophonist, Jamie combines diverse musical expertise to deliver energetic performances that resonate widely. Recognised with awards for his innovative approach, Jamie remains dedicated to empowering communities through accessible, contemporary choral music.

Here are some of Jamie's career highlights:

Creative Director and Founder: Alive and Singing choir in the UK from 2011 to 2015.

Oscar-Nominated Composer: He composed the music for the 2016 Oscar-nominated short film 'Ave Maria.'

Concert Accompanist: Jamie has had the privilege of accompanying UK opera sensation Russell Watson in concert.

West End Musical Director: He's lent his expertise as a Musical Director in London's iconic West End.

Composer for "1916 – The Musical": Jamie was part of the composing team for the production "1916 – The Musical."

Resident Pianist: He's delighted audiences as the resident lounge pianist for Fred Olsen Cruise Lines.

Songwriting Judge: Jamie currently sits on the panel as a judge for the UK's largest songwriting contest.

ChoirMate Experience

Using ChoirMate at Cool Choir has been an absolute game-changer! It's streamlined every aspect of our choir management, from effortlessly tracking attendance and membership details to seamlessly organising our extensive and diverse music library. Before ChoirMate, I spent countless hours juggling spreadsheets, emails, and paper records. Now, thanks to ChoirMate's comprehensive features, I have significantly more time and energy to invest in what truly matters—creating incredible musical experiences, nurturing talent, and building a vibrant, connected community.

The intuitive interface of ChoirMate makes it easy for everyone—regardless of their tech-savviness—to use, which has dramatically improved communication and engagement among our members and leadership team. Members can effortlessly check rehearsal schedules, access sheet music, and receive timely updates, while the management tools enable our leadership team to quickly generate reports, monitor attendance trends, and streamline event coordination.

ChoirMate's powerful and adaptable tools have also significantly enhanced our rehearsals, enabling us to stay organised, efficient, and focused on artistic quality and group cohesion. Its integrated features for scheduling, music sharing, and real-time updates have allowed us to deliver higher-quality rehearsals and more polished performances, greatly enriching the overall experience for our choir members.

Beyond efficiency, ChoirMate has fostered a stronger sense of community within Cool Choir. The platform encourages collaboration, open communication, and greater member involvement, ultimately making our choir more inclusive and welcoming.

ChoirMate has genuinely transformed the way we operate at Cool Choir, turning the complexities of choir management into something not just manageable, but genuinely enjoyable. For any choir seeking to simplify their operations, enhance their musical output, and strengthen community connections, I honestly can't recommend ChoirMate highly enough!

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Video of Cool Choir

Experience Cool Choir!

Cool Choir performing live

Cool Choir in performance

Cool Choir performing live

Cool Choir in performance

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